OrganizEat

Recipe Organizer

OrganizEat's mission is clear: "Your recipes in perfect order, all in one place". As a recipe manager and a part-time grocery list, OrganizEat is striving to be the most user-friendly app on the market and they want to stay that way. In order to help OrganizEat improve engagement and retention on the app, they want to expand their audience through accessibility.

Project Overview

Role

Time

UX, UI Designer

Task

Redesign the app for improved accessibility

4 weeks

Tools

Figma, Sketch, Adobe Illustrator

Challenge

Seamlessly integrate a new design to help expand the target market of the company to people with disabilities and help users select groceries and organize their ingredients through the app.

Solution

  • Providing captions under each icon to better identify them.
  • A shopping list with ingredients automatically imported.
  • An improved User Interface with accessibility features such as - confirmation dialogues and a customizable recipe organizer.
View Prototype

EMPATHIZE

Research

To better understand OrganizEat's background and who its users are, I started conducting research with the following goals in mind:

Research Goals

  1. Understand the market trends of the eCommerce industry
  2. Identify OrganizEat's target market
  3. Understand the role recipe organization and shopping play in people's lives
  4. Understand the experiences people have with recipe organizers
  5. Discover the goals, needs, motivations, and pain points of consumers

Provisional Personas

The Fangirl

Millennial (27-42 yrs)

  • Create and sort recipes to be able to access later.
  • Discover new recipes and share with her friends.
  • Covert handwritten notes to digital easily.

Pains

  • Too many icons at once on the page,
    can't quickly navigate to chosen button
  • Paying for a premium version and wouldn't
    use those features anyway
  • Difficult to find what other people with similar
    tastes like to cook
  • Incompatible with the desktop version, difficulties
    transferring recipes between mobile and desktop.
  • The icons were unclear as to what they were for
    and far too small.
  • Difficult to discover new recipes via magazines.

Pains

  • Follows his favorite chefs and recipes
  • Shares his favorite recipes with his friends
  • Gathers inspiration for future recipes

Goals

Goals

Gen Z (18-24 yrs)

The Explorer

User Interviews

To validate who the real users are and learn about their personal experiences with recipe organization and OrganizEat, I conducted user interviews. I interviewed 5 people between the ages of 25-35, 13-20 minutes each, asking open-ended questions to learn as much as possible about OrganizEat's users and their experiences and relationship with recipe organization.

User Persona

Using what I learned from both my secondary and primary research, I created a user persona that accurately represented who I am designing for. This persona helped guide my decisions along the design process to make sure the solution I am designing is centered on our user. Meet Sophia:

DEFINE & IDEATE

Defining the Problems

Now that I knew who I was defining for, I was able to use the insights and needs gained from research to identify what the main problems are that I am trying to solve. I used those insights and needs to create POV statements to better understand the problem from the user’s perspective and then created HMW questions to come up with possible solutions for these problems.

Task Flow

Now that I knew how these new features would fit into OrganizEat's existing structure, I wanted to explore how the users would be interacting with these new features to complete key tasks. I first created a UI Requirements document to identify the key tasks based on our user’s goals, and then clearly laid out the specific requirements for each screen in order for the user to successfully complete those tasks. Using the same key tasks, I created task flows to understand the actions the users would take and the key pages they would interact with to complete those tasks.

Low Fidelity Wireframe Sketches

Using everything I learned throughout this phase, I then worked on creating low-fidelity wireframe sketches to make informed decisions on how to design these new screens to help our users complete these tasks and meet their goals.

PROTOTYPE & TEST

Sketches to Prototype

In order to test the design decisions I had made and to test the usability of the design, I wanted to create a prototype to test on real users.

High Fidelity Wireframes

Using Figma, I first started by creating high-fidelity wireframes based on my sketches.

View Prototype

Reflection & Next Steps

To summarize 📜

I faced new challenges during this project that I haven’t faced before - seamlessly integrating a new feature into an existing design and designing for a mobile application that I wasn’t entirely familiar with.

Through this project, I learned the importance of really diving into studying the existing design and flow of the application to introduce a new feature that looks and feels like OrganizEat's existing design. Doing research on the background and how the app evolved was also key to identifying the best solutions for the problems at hand.

Ensuring everything works 🔄

To validate the revisions made, I would conduct another round of testing with users.

Sharing with the team 🤝

Once I’ve re-tested to make sure the changes improved the features’ usability, we would then implement and launch these new features.

IT'S DONE! Well almost... 🚀

After the app has been built, we will introduce the new product to the market.

What the future holds 🔮

After the first version of the app has launched, I would observe how people are using it and work on updating priorities and adding new features to the app.

Contact

© Matthew Pittman 2022