Recipe Organizer
OrganizEat's mission is clear: "Your recipes in perfect order, all in one place". As a recipe manager and a part-time grocery list, OrganizEat is striving to be the most user-friendly app on the market and they want to stay that way. In order to help OrganizEat improve engagement and retention on the app, they want to expand their audience through accessibility.
UX, UI Designer
Redesign the app for improved accessibility
4 weeks
Figma, Sketch, Adobe Illustrator
Seamlessly integrate a new design to help expand the target market of the company to people with disabilities and help users select groceries and organize their ingredients through the app.
To better understand OrganizEat's background and who its users are, I started conducting research with the following goals in mind:
To validate who the real users are and learn about their personal experiences with recipe organization and OrganizEat, I conducted user interviews. I interviewed 5 people between the ages of 25-35, 13-20 minutes each, asking open-ended questions to learn as much as possible about OrganizEat's users and their experiences and relationship with recipe organization.
Using what I learned from both my secondary and primary research, I created a user persona that accurately represented who I am designing for. This persona helped guide my decisions along the design process to make sure the solution I am designing is centered on our user. Meet Sophia:
Now that I knew who I was defining for, I was able to use the insights and needs gained from research to identify what the main problems are that I am trying to solve. I used those insights and needs to create POV statements to better understand the problem from the user’s perspective and then created HMW questions to come up with possible solutions for these problems.
Now that I knew how these new features would fit into OrganizEat's existing structure, I wanted to explore how the users would be interacting with these new features to complete key tasks. I first created a UI Requirements document to identify the key tasks based on our user’s goals, and then clearly laid out the specific requirements for each screen in order for the user to successfully complete those tasks. Using the same key tasks, I created task flows to understand the actions the users would take and the key pages they would interact with to complete those tasks.
Using everything I learned throughout this phase, I then worked on creating low-fidelity wireframe sketches to make informed decisions on how to design these new screens to help our users complete these tasks and meet their goals.
In order to test the design decisions I had made and to test the usability of the design, I wanted to create a prototype to test on real users.
Using Figma, I first started by creating high-fidelity wireframes based on my sketches.
© Matthew Pittman 2022